Learn about the 4 different types of fashion photography. Nowadays, many types of photography are used, through which people or fashion brands can show a lifestyle or their products for sale. Of course, to capture good photographs, you need a professional fashion photographer.
Did you know that photography is important in a marketing strategy? Yes, business owners need this element to complement an action plan that suits their needs. Therefore, if you want an excellent photography service in the UK, we will explain what the 4 different types of fashion photography that you should know are.
How to be a good fashion photographer?
There is a lot of competition in the photography world, which is no secret to anyone. We can see new faces in the modelling scene and new photographers every year. Consequently, the more time passes, the more difficult it is to be part of the fashion industry. There are two main types of fashion photography, which in this case is fashion and editorial. However, hybrid works have allowed fashion photography to be broken down into 4 types.
Fashion photography is usually done for magazines like Cosmopolitan and Vogue. Although also, they can be done in photographic studios for advertisements or catalogues. At the same time, editorial photographs are usually taken in a studio for different brands, catalogues, or magazines.
It is essential to have a photographer’s degree to make images of this style or be an assistant in this area. However, to start as a fashion photographer and learn more about this area, a fashion design course will serve as support.
What are the types of fashion photography?
We will tell you what the 4 types of fashion photography are:
In catalogue photography, beauty is an essential part of the image. However, it is a type of photography that tries to show a single look or a single product. The model’s face will be the main focus, although this can use various items that will be photographed. Only a professional in photography can ensure that the final image will convey a cohesive work.
For a photography catalogue, it is allowed to take pictures of the model with the same product. This way, the camera is shot in different exterior and interior environments to play with various colour palettes. It can be said that catalogue photography is the simplest, and its objective is very clear: to sell clothes.
Therefore, it focuses on the outfits while the models take an upright posture to show them off.
Photographers often have many challenges, and for catalogue, photography lighting is one of the main ones. It is more important than you can imagine since it captures the details of the clothes without changing their shades. That is why the photographer should avoid taking pictures at night or using lights indoors.
High Fashion Photography.
This is also an exciting type of photography that you should know about. When we talk about high fashion or haute couture, we refer to striking clothes with perfect seams that allow any personality to be exalted. Since we are referring to luxurious and expensive fabrics, it is a style that needs professional and eye-catching models to conclude with quality photographs. In general, necklines and high heels are often seen in this type of photography to define a high-class style.
Haute couture is frequently seen in magazines and on the internet. For this reason, photographers who take this type of photography usually look for famous models who know how to do from the most common poses to the most exaggerated ones.
To capture highly professional images, the photographer must be concerned with location, lighting, how the models look, and much more. In this way, creative and glamorous work will be done.
In this type of photography, beauty becomes the main image. However, both the model and fashion and trends must interact with each other. In Street fashion, the model can wear several items, although her personality is also emphasised when photographing.
Therefore, for this type of photography, a model with a lot of style and good humour is needed. Likewise, the idea is that the model can represent its own image. Just like when they are walking through a shopping centre, but with a better scene.
Urban or street fashion is very popular, and its looks are more rugged than those seen in haute couture fashion. For example, urban fashion includes clothing such as shirts, jeans, and sweatshirts. In turn, there are dresses and other pieces of clothing that provide elegance and comfort.
A photographer specialising in this style can take pictures of ordinary people on the street, as long as they obtain permission to photograph a certain person. However, being street fashion photographers, everyone has their own rules.
Editorial Fashion Photography
The focus of attention in this type of photography is the face and body of the model. It is an effect made of funds that allows improving its beauty and appearance of it to highlight its characteristics.
Likewise, in the image, the model can appear in a half-body or full-body photo, while a background in a neutral or complementary tone can go behind it. For editorial fashion photography, a wide variety of accessories can be included as an extra effect.
In short, this type of photography aims to convey the model’s personality and essence, either through their gaze or through other characteristics that make the viewer understand what is behind each image. In addition, they work to tell stories related to a specific model or a designer. Indeed, they are also images that can be linked to a brand or other photography styles where there may be different hairstyles, makeup, and clothing to capture better shots.
Do you like fashion photography?
Hiring a qualified and experienced photographer is also relevant to fulfil this objective.
Now more than ever, photography must be included in any marketing strategy, and at BluCactus, we can help you. Contact us right now, and we will tell you about all the services we can offer you so you can differentiate yourself from the competition, attract potential customers and improve your income.
To stay up to date with everything related to digital marketing, we invite you to subscribe to our monthly newsletter.