What is Mary Kay’s marketing strategy?

What is Mary Kay’s marketing strategy for the Uk? Mary Kay is a private American company dedicated to selling cosmetics and was founded in 1963 by Mary Kay Ash. Today, in addition to being known in the UK, this brand has a strong presence in Europe and Latin America. Its success is largely due to […]

What is Desigual’s Marketing Strategy?

What is Desigual’s Marketing Strategy? Desigual’s Marketing Strategy practices a contemporary mixed approach that has resulted in flourishing success. Additionally, the company’s strategies centred on luxury, culture, and price focus become responsible for the brand’s outstanding success.    In the UK, various fashion brand competitors provide a strong counteraction regarding revenue collection. Aside from this, […]

What is Victoria’s Secret’s marketing strategy?

What is Victoria’s Secret’s marketing strategy? Victoria’s Secret is one of the world’s largest women’s clothing companies. The reasons can be many, but one of the most obvious is related to its marketing strategy. The fact is that marketing has become a crucial element for any business model, especially to be connected to the digital […]

Learn about the 4 different types of fashion photography

Learn about the 4 different types of fashion photography. Nowadays, many types of photography are used, through which people or fashion brands can show a lifestyle or their products for sale. Of course, to capture good photographs, you need a professional fashion photographer.   Did you know that photography is important in a marketing strategy? […]

What is Clinique’s marketing strategy?

What is Clinique’s marketing strategy? Clinique was founded in New York City in 1968 by Evelyn Lauder. They are the pioneer company in developing dermatologist-tested skin care products. Its mission has always been evident, and it is to offer safe formulas to its clients so that, through simple routines, they see satisfactory results. Therefore, their […]

Shein: Get to know the dark side of this online clothing store

Shein: Get to know the dark side of this online clothing store. During the confinement as a result of Covid-19, many people changed their clothing consumption habits. In other words, instead of going to a physical store, there are now many online stores that offer a variety of clothing and accessories, as is the case […]

Why is the online store “Shein” accused of plagiarism?

Why is the online store “Shein” accused of plagiarism? Shein is a fast fashion and e-commerce platform. However, for some time now, it has been facing lawsuits for plagiarism. In fact, The Wall Street Journal has investigated. And they saw that this Chinese giant already has more than 50 lawsuits for copyright infringement.   It […]

What is Givenchy’s marketing strategy?

What is Givenchy’s marketing strategy in the UK? Luxury brands also use digital marketing to maintain their position, and Givenchy has been no exception. This French firm of clothing, accessories and fragrances was founded in 1952 by Hubert de Givenchy, a French designer dedicated from the beginning to haute couture.   In this post, we […]

What is Maybelline’s marketing strategy?

What is Maybelline’s marketing strategy? Maybelline New York, LLC, is a registered trademark of L’Oreal USA, Inc. However, it is traded as Maybelline New York. This American manufacturer is dedicated to producing cosmetic and beauty products and was founded in 1915 by Thomas Lyle Williams in Chicago. Years later, it became the property of the […]

What is Revlon’s marketing strategy?

What is Revlon’s marketing strategy in the UK? Revlon has become one of the best cosmetic companies. It always surprises us with new beauty products and other actions that have kept the brand in a good position. However, its positioning is not only due to its many products but also to its marketing strategy.   […]