All you need to create a successful business presentation in one place

Presentations can be something that terrifies many people. Not everyone feels ready to speak in public as it entails exposing ourselves to them and that isn’t easy at all. However, with the help of a few tricks from experts and the best speakers, this can be easier. Learn 10 tips and tricks to make a successful business presentation.


What is a business presentation for?


BluCactus -successful business presentation - Person workingIn business, you must convey your point of view clearly and simply.


In addition to showing that you know about the subject, you’re talking about.


These presentations help us to show ourselves to a possible client, our allies, or a large group of people interested in our company in the most efficient way possible.


Thanks to them, it’s easier to approach new clients or companies interested in us.


BluCactus -successful business presentation - Person workingHow can I make a presentation?


There are many ways to make a business presentation.


The most important thing when doing this is to be as creative as possible.


So, to achieve the greatest impact with your presentation.


We will give you some amazing recommendations so you can use them in the future.


Tips for making a successful business presentation


  • Know your material


BluCactus -successful business presentation - Person workingThe first step before convincing someone else is to convince yourself. You must be sure of your message, idea, or product. For this, you can study each of the points of your presentation very well before presenting them.


When presenting in front of the audience or potential clients, it’s important to use attractive elements to capture their attention. An example of this is the slides that help with visual effects and guide you through the presentation. This tool is very easy to use so you shouldn’t face any problems. Besides, they can facilitate the process of knowing your material thoroughly.


However, remember that this isn’t a support cane. They are only there to guide the customer or audience. Otherwise, you may seem unsure of what to say. You need to inspire confidence. If you mention a point on your slide, make a backup copy with statistics you found or quotes that relate to your topic.


  • Establish your credibility early on, Successful business presentation


BluCactus -successful business presentation - Person workingThe truth is that many presentations can be boring. But there is nothing that captures the audience more than hearing the words of an expert on the topic. That is what you must be to the client, an expert. This is the easiest way to become credible from the start.


To do this, you can start your presentation by giving them basic information so that they believe you and lay the foundations. Another way you can achieve this is by using a short background history related to the topic. You can also share experiences or disclosures of similar information elsewhere.


You must have presence and strength but not arrogance. Use a medium intonation and a slow speed when speaking. Of course, to not annoy the audience you must be very aware of them. Thus, if they understand the topic and what you are saying quickly, you can speed up the speech and process. If, on the other hand, they are not making much progress yet, slow down for them. That harmonization, that empathy will generate credibility in you and your proposal.


  • Ask rhetorical or reflective questions


BluCactus -successful business presentation - Person workingThe most effective way to convey information, besides engaging the public, is with the use of questions. Or in some cases, they are not questions as such. You can use rhetoric to easily grab the attention of your listeners. As a result, this will make them reflect as they stick to your words.


An example of this could be at the beginning of the presentation where you can say “You may wonder why …” Or “When I started looking at this topic, I asked myself …”. Questions are thought-provoking and don’t allow your audience to disperse while you comment on something.


Make sure you know your audience. Find out what questions are the most likely to be asked. Express those concerns and answer them. It is important not to take for granted that people know everything you are talking about. Thus, it’s best to keep the presentation as informative as possible without leaving out the entertaining side of it.


BluCactus -successful business presentation - Person workingTo start, a Successful business presentation


Get the attention and interest of your audience with different language resources.


For this, you can follow a line or guide to catch them.


As you can see, this isn’t very hard to do. You can start by formulating a problem, asking everyone a question or an interesting anecdote.




  • Set goals for your business presentation


BluCactus -successful business presentation - Person workingCreate an outline that includes each of the points to make in your presentation. If you don’t have a plan in place for what to say first, a lot can go wrong.


This scheme will work as a support while you build your slides and work on other audiovisual elements. To start with your speech or presentation you can go from the most basic to the most complex. Start with the introduction, then the points you hope will be memorable to your audience.


Finally, it’s good that you have an idea of ​​the possible questions that they will ask you. You can also add sub-points that you will develop within the main elements. A well-delivered and memorable introduction and conclusion are essential ingredients of a presentation. Don’t overlook them in your scheme.


  • Use support materials


BluCactus -successful business presentation - Person workingThis point can be seen involved in each of the previous tips. However, it’s important to emphasize it as it’s one of the most important points.


Your presentations must be consistent with you and with the personality of your company.


If your brand is targeting young people and you are addressing them through a conference, you can get away with a friendlier font and colorful template.


On the other hand, if you are looking for something more formal to show analysis or ideas, stay within neutral colors.


Rely on images and graphics instead of text and tables


BluCactus -successful business presentation - Person workingImages are much easier for people to process than text. That and “a picture is worth a thousand words” has never been truer.


That’s why, as the expert in front of your audience and clients, you cannot afford certain distractions. If a slide has many words in a small size, this can divert the viewer’s attention.


The best way to prevent this from happening is by using images.


The longer you can combine both the information with the graphics, the better. This is known as infographics. Remember to not use too distracting things. Much less try to compress all the information on a single slide. Thus, use the necessary ones but without exaggeration.


  • Make surprising statements.


BluCactus -successful business presentation - Person workingSometimes the best way to draw attention to the information you are presenting is to make surprising statements.


If you want to get the attention of your audience, you must say really important information.


To keep everyone focused on your speeches, you must find the best information to attract them all.


The lowest points of energy in the presentation are normal, but every good speaker knows how to handle and use them as an important element of the presentation.


BluCactus - pollsThere are different ways to engage listeners some of them are:


  • Voting or small surveys.
  • Ask them a question.
  • Ask them to share their reactions with the other attendees.
  • Have people stand up momentarily if they agree with a certain statement.


Every speech should have three important elements: What to sell, to whom, and how you sell it.


These ideas should be clearly stated in the presentation. Besides, it’s very important to identify each of the goals and how you are going to achieve them. This way, you will send a clear message to each of your viewers.


  • The 10-20-30 rule

10 slides total


BluCactus - ruleSimply put, the 10-20-30 Rule of PowerPoint is a rule of thumb that explains that presentations should have 10 slides.


Successful business presentation. In addition to lasting a maximum of 20 minutes and the text on the slides must be a minimum font size of 30.


Guy Kawasaki is a recognized specialist in the field of new technologies and marketing.


He affirms that 10 slides are all the mind can handle. Thus, your presentation should score a maximum of 10 points on 10 slides.


20-minute presentation


BluCactus - 20 minutesBesides the last point, the presentation must also last a maximum of 20 minutes.


So, even if in most cases you will have an hour to make your presentation, other factors must be taken into account.


For example, have in mind that you will have to organize the projector in around forty minutes.


Successful business presentation.


Even if the setup is fine, people will be late and have to leave early.


BluCactus - size text30 points for text size minimum, Successful business presentation


This expert also assured that regardless of the font, the ideal size would be 30 points.


If there comes a point where you need a smaller font to accommodate your supporting text, you are probably putting too much detail in them.


Use the slides as a common thread and don’t read them.



  • Prepare for some tough questions


BluCactus -successful business presentation - Person workingUsually, what comes after the presentation is a round of questions. Is in this moment where you must be more confident and prepared than ever.


Some questions can be very difficult. They can skew your presentation or subvert the main purpose of it.


Because of this, before arriving at the presentation, you must know your audience. This way, you will know what to expect in the round of questions and thus, prepare for them.


Think about each of the possible questions that may arise during your speech.


BluCactus -successful business presentation - Person workingDon’t be afraid to tackle the statements and re-nuance them with accurate and relevant information for viewers. You must also remember that the subject to be handled is very important and you must know it better than anyone.


Use figures that you remember, appropriate data that may not be within the presentation, but is just as important. This is where you should show off each of your speaking skills and catch them with your knowledge on the subject.


Some of the best speakers use their support materials as an exciting new item. They use or leave out relevant data that was not discussed in depth for the question around. Successful business presentation. This planned material can give you new ways of working and let you know who is listening.


  • Have your questions ready in case no one asks one


BluCactus -successful business presentation - Person workingIt’s likely that after the presentation, there are no questions about it. However, that doesn’t mean you should put this session aside.


Regardless of whether your presentation is for a single person or a group of future clients, you should allow time for questions.


If no one wants to share their concerns in this space, you can plan some questions and how to resolve them. A phrase like “They usually ask me what …” or “Maybe they still wonder this …” will help you a lot to start these premeditated concerns.


Of course, these concerns are in the same narrative as the entire message of the initial presentation.


BluCactus -successful business presentation - Person workingIn addition to that it continues to show the planned objectives and how to achieve them. Even if there are some questions from the audience, it’s good to save your own for last. This, in some cases, is ideal for closing the presentation.


Although it’s not necessary, the use of slides for the questions already thought of can help you and work as a support. Questions are one of the most feared moments for speakers.


It’s in here that you must show your confidence and your mastery of the subject. Remember that you are the expert on the subject of this presentation. If you hesitate or change your narrative during questions, that detracts from your presentation. Be honest, speak what you really think, and show your expertise.


  •  Close big


BluCactus -successful business presentation - Person workingThe closing of the presentation should be the same or even better than the beginning of it.


People have short memories and may forget everything you said.


However, a good closing will be the stand out aspect that will allow your words to settle in the audience.


This closure is preferably used after the question and answer session.


Some use slides to leave a mental note on the viewer and listener. This isn’t necessary, but an attractive visual element can be well received.


BluCactus -successful business presentation - Person workingEnd with a powerful and relevant story or tally of figures important to the topic.


Some prefer to end with a sentence that encompasses everything discussed throughout the presentation.


This, in turn, also allows them to summarize everything discussed. What’s important here is to remind them of each of the objectives and important points of the presentation.


Make sure the ending is full of enthusiasm and shows that your ideas can be successful. This will ensure that your listeners trust you. And thus, feel satisfied and encouraged.


Extra details to take into account


  • BluCactus - accountWe live in an era in which audiences have a low attention span. Start your business presentation with enthusiasm to set the tone for the rest of it.
  • You could start with a statistic that wows your audience to sit down and take notes or with a quote that makes them listen instantly.
  • Don’t forget to reassure them when asking questions. A phrase like “I know you are wondering …”, “That fact may seem shocking, but the research supports it because …” among others. This will build trust with the audience
  • You can also start with an interesting image. An engaging video or a moving personal story. Remember, first impressions are everything.


Interact and smile


BluCactus -successful business presentation - Person workingThe audience doesn’t like a person who talks like a machine without stopping. It is better if you personalize the presentation and also entertain them. So, even if not all business presentations can allow for fun and laughter, from time to time you can add some kind of charismatic element. Also, be sure to look into the eyes of your audience members so they feel you are paying attention to them individually.


Eye contact can reassure your audience that you value their time and are grateful for their presence. This can also carry home the message that you trust your speech. Trust is the most important thing. Be sure to show that you feel comfortable talking about this topic. The audience can be very rude. Don’t be tormented by it.


Don’t forget to smile at the audience members when you look into their eyes. If you’re nervous, spot five or six friendly faces in the crowd and stick with them.


Add some business humor


BluCactus - humorDuring long presentations, there is nothing more relaxing than a speaker that can make you laugh.


If you keep speaking in a serious tone, it will seem like you won’t stop talking.


This can be tedious for all listeners. A friendly, conversational style and light banter can ensure that you retain your audience’s attention.


But remember, this is a business presentation.


Don’t overdo it with comedy or your audience won’t take you or your presentation seriously. We recommend using humor only if you are good by nature. If not, don’t force it.


Free PowerPoint Templates


BluCactus -free slidesA PowerPoint template is a pre-design of one or more slides to display content according to established guidelines in terms of font, colors, graphic resources, among other elements.


One of the advantages of PowerPoint templates is that you save time.


This will mean that you will save at least 70% of the design time and layout of your texts.


In a world where time is money, we can’t spend hours making presentations.


BluCactus -class

Another advantage is the flexibility they offer. Some of them have a pre-designed base, but you can 100% customize it.


This means that you can modify the typography or letter fonts, colors, distribution of elements, etc.


However, you can also choose to use the same typography as the editable one, just like each of its designs.


This will be an extra point since it makes your life much easier.


The best thing about PowerPoint templates is that they offer a professional finish.


BluCactus -successful business presentation - Person working

This is because they are usually created by professionals dedicated to the area of ​​graphic design. Thus, this will help you greatly increase the professional image of your PowerPoint work.


Among one of the best aspects that these templates offer you is the economic accessibility in the market. It doesn’t matter what you want to do. You will be able to find a variety of prices in the market and access very good resources with just a few clicks.


Some of the templates are free. Others, on the contrary, are paid. But don’t be afraid to ask and keep looking.


BluCactus develops the best PowerPoint templates for your business and industrial sector. Also, if necessary, we can create one especially for you. Editable presentations from our digital marketing agency will make your life easier and save many hours of work.


BluCactus, your ally in Digital marketing


BluCactus -successful business presentation - Person workingBluCactus international marketing agency serves clients all over the world. Our specialty?


The creation of web designs and SEO positioning in online searches.


Successful business presentation. Besides, our group of experts is dedicated to helping businesses and brands succeed in one of the most competitive sectors in the market, the digital world.


BluCactus will accompany you every step that your brand takes.


This goes from the creation of the branding of your business to the creation of content.


BluCactus -successful business presentation - Person working

Our focus is on supporting you with the development of your website or the administration of your accounts on social media.


This online marketing agency, based in Mumbai, India, seeks to strengthen your image as a brand and take it to the next level.


Don’t wait any longer to have the help of the best specialists in digital marketing and contact us through our social media or website.


If you want to keep up with the world of digital marketing, we invite you to subscribe to our monthly newsletter.

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