How much does an advertising campaign cost?

How much does an advertising campaign cost? The cost of advertising campaigns is a persistent and recurring question.


Giving an exact amount isn’t an easy task. After all, today, many freelance companies and individuals offer advertising and digital marketing services at various costs.


Whatever option you choose, everything will also depend on the plans or services you select for your company or business.


A complete digital marketing plan will be much more expensive than if you go for individual services. An example of this is a person who only wants paid advertising from Instagram.


In a case like this, the expense will be less than someone who chooses a plan with paid Instagram advertising, email marketing service, auditing, segmentation, etc.


But what is the price of each service?


How much does an advertising campaign costRemember that everything will depend on the type of service and who provides it.


A company with a recognized track record and reputation will have higher prices than one that may be in its infancy.


Besides, their cost will depend on where they work for people who work independently. If they work from home or a place or office, that is. After all, they must pay rent or a team for other activities in charge.


So, the price will depend on:


  • The type of project to contract. Everything will be subject to the plan you choose.



  • The level of competition in the market where your product or service lives.


  • The labor costs of the agency or person you hire.


  • Before proceeding, note the following:


  • Advertising is a plan made up of a set of strategies to promote the image of your business in the first place.


  • Its visibility and its position in the market and, of course, generate and boost sales.


A well-prepared and applied advertising campaign must be positive. This way, it can give you a return of more than double what you invested. Thus, giving you fruitful results constantly every month.


The most appropriate thing is to lean towards preparing a personalized budget. Here, you must focus on your company’s needs and what you want to achieve in the short, medium, and long term.


Advertising services


There is a wide variety of services that you can choose to start your marketing plan, among which are:


  • Digital advertising, How much does an advertising campaign cost.


How much does an advertising campaign costIt seeks to attract new people to convert them into customers quickly. It does this through advertisements on platforms such as Google, Facebook, Instagram, Twitter, online games, etc.


The strategies it uses are:


    • Images and layouts for ads


Any design made to be shown in advertisements on the web, social media, mail, etc.




    • Writing the copy or message for the publications.


All that writing that will accompany your publications.


    • Advertising campaign by-product or project


All strategies are aimed at promoting your product or service.


    • Landing Page or Landing Page in the ad


The landing page is a page within another, seeking to attract and invite the browsing person to enter it. In this case, the Landing Page would be that of your company.


    • Replies to comments        


It is a service in which the person who manages your page or platform is in charge of responding to the comments, messages or questions that the public carries out.


    • Weekly optimization


It’s a follow-up of statistics and metrics weekly, fortnightly, or monthly. This is where you can see the growth or decrease of your website or social media. It includes its movement interaction, among others.


In this area, prices can range from $120 when they are basic services to $205 when they already include more specific products.


  • Social Media Management, How much does an advertising campaign cost.


How much does an advertising campaign costIt’s a service responsible for publishing the posts of images, videos, stories, and interaction with the public (replying to messages comments) and creating advertisements within the application.


The tools to apply are usually the same as those used in digital advertising: design and writing of publications, response to comments, landing page, incorporating it:


    • Promotional video


It is based on creating a short video in reel or TikTok format, adjustable to social media requirements. All this is to present a brand, product, or service in a dynamic, simple, and easy-to-remember way.


    • Creation of paid advertising


Or as it’s also known, they are ads, which is the abbreviation of “advertising”. This is basically about choosing a publication, usually the one with the most interaction, to promote it.


This is done by paying directly to the application. So, if we want to promote on Instagram, we must cancel within the same platform and choose the promotion options.


This social media management service ranges from £135 for a basic package to £200 when they include more specific services.


  • Web-page design, How much does an advertising campaign cost.


How much does an advertising campaign costAnother highly requested and necessary service for a company is the design and creation of web pages, for their support and help to your business, since there you will be able to gather all the necessary information so that your clients can access it quickly and easily.


Part of the actions that are executed to create a web page is:


    • Domain name


It is the name that your website will have and by which it will be identified, known and found in search engines.




    • Web hosting


Explaining it simply, it is the rental of space within the server, where we will place all our information so that it is available on our page and works optimally.


    • Writing messages


It refers to all the texts that will be included on the page.


    • Images


Those images will be illustrating your site. They will be a complement to your graphic content.


    • Contact forms


It is the design and placement of forms to capture customer data.


It is an essential tool because you can create your client portfolio in this way.


    • Administrator


This is a service in which a person is in charge of periodically updating the page’s content and carrying out the proper maintenance of it for its proper functioning.


Costs for this range from £95 to £320.


  • SEO positioning, How much does an advertising campaign cost.


It is responsible for ensuring that your website appears among the first at the time of an internet search related to your product or service.


This type of service works through:


    • Keywords


It is responsible for introducing keywords on your website and in the articles, blogs, and texts that it contains so that thanks to this, your site is one of the first insights.


    • Writing articles


Given the above, it is the writing of texts for articles or blogs within the web page that contain phrases, data, words that redirect the person to your company’s site in the search.


    • Traffic report


Like social media metrics, this report is about the traffic within the website, based on visits, subscriptions, interaction, etc., delivered periodically to the client.


Costs range from £50 to £115.


  • Design and logo


This is a super important stage when managing your advertising campaign.


It is strongly linked to the branding of a brand and contains all the graphic content, design, colors, logos that will be created to give your brand identity and distinction among the rest.


Through design, you will be recognized and identified in the future.


A design package can range from £60, £65, up to £90


Now, since you know the costs per service individually, you can get an idea or calculate a budget based on this.


However, in global terms, these are the general costs agencies offer for each specific package:


  • Digital Advertising: between £75 and £570


  • Social Media Management: between £38 and £757 Design and creation of web pages: between £50 and $227


  • Web positioning: between £75 and £756


Be clear that, as we have already defined, these prices will depend on the services you choose, the type of project you have for your company or business, the type of product, the frequency with which you request products such as tracking, paid ads.


If you hire a company or go with a freelance.


If you go with the second, you need to know that this person probably works together with other people, who charge separately, and the amount has nothing to do with the freelance you initially went to.


Besides, your needs and objectives will determine the services you should hire, and the breakdown of expenses will start from there.


Also, remember that many companies adapt to your budget and work according to it.


Just define what you want and start your action plan for digital success.

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