LinkedIn Stories: What are they and how can brands use them? In recent years, the way we use certain social media has changed a lot. All thanks to the new updates and features these platforms have implemented. Now, the well-known “stories” are the new trend on the main social networks (Snapchat, Instagram, Facebook, WhatsApp, and YouTube) and LinkedIn is not far behind. So, the stories as we know them today have become the fashionable format. In addition, they are so popular that new tools have come up to incorporate them into company web pages. Nowadays, they are already present in most of the important social platforms on the market.

Read more

Instagram Reels versus TikTok. For the past few days, we have been seeing a lot of news about the future sale of the Chinese application (TikTok). We also saw Instagram’s last venture, Instagram Reels, which is clearly inspired by TikTok. Here, we will tell you why the latter is better and not TikTok.

Read more

What happens to Twitter after Elon Musk? What changes are coming for this social media platform in 2022. The King Midas of our times is back in the news after having entertained us for a few months with a speculative process of buying one of the most popular social networks today, Twitter.

Read more

LinkedIn for Business: Learn how it works. LinkedIn is known for being one of the most employed job-seeking networks in the world. It consists of a social network oriented towards commercial and professional relationships. Therefore, it is possible that you will meet executives of companies seeking to promote themselves, do networking and deals. 

Read more

How much does it cost to advertise on Facebook (and how to lower its cost)? Every day, all kinds of ads become famous, whether they’re paid or not. After all, they’re simple and beneficial when it comes to their use that the return on investment. That’s why, today, many companies are choosing to implement them within their strategies.

Read more

7 Essential Social Media Tips for Banks and Financial Institutions. We continue with the era of social media, so the presence of banks in this communication channel is essential. For mobile banking to be consumer-friendly, its digital presence must be top-notch. For this, banks must use a platform with quality information and optimal customer service.

Read more

Instagram vs Facebook: know the advantages of each one. Instagram and Facebook are currently the giants and pioneers of social networks.

Read more

Linktree: What it is and how to take advantage of it in social media. When we have a business, we will always try to have a presence on various platforms or digital sites. The recommendations to increase our visibility can be creating a page or website, creating a profile on a social media platform, and another very frequent these days, the use of WhatsApp Business for customer service.

Read more

What is a giveaway? How to make one in 7 steps. Surely you have already participated in a giveaway on Instagram or another platform. The truth is that many brands resort to this option. After all, a giveaway can be offered free of charge to customers, bringing many benefits to companies. So, if you want to create a giveaway, you’re in the right place. Today, we will tell you what a giveaway is and give you the best recommendations.

Read more

What is Maybelline’s social media strategy? The renowned makeup brand, Maybelline, has taken the lead in the UK and the rest of the world in an abysmal way concerning its competition. And part of its success is due to its social media strategy, showing the highest rate of loyalty in these channels in the last year.

Read more