Entries by Sahir Rangel

What are the most important KPIs on social media?

What are the most important KPIs on social media? Digitization is undoubtedly here to stay. The world adopted information technology in its daily development, and Telecommuting became the best ally for the confinement by COVID-19. Besides, given the exponential growth of social networks, we consider them a great partner to increase sales and grow your business. Therefore, big brands know that constantly interacting with the audience on these platforms is essential for success. Most organisations want to have a presence on the most visited social networks.

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LinkedIn Stories: What are they and how can brands use them?

LinkedIn Stories: What are they and how can brands use them? In recent years, the way we use certain social media has changed a lot. All thanks to the new updates and features these platforms have implemented. Now, the well-known “stories” are the new trend on the main social networks (Snapchat, Instagram, Facebook, WhatsApp, and YouTube) and LinkedIn is not far behind. So, the stories as we know them today have become the fashionable format. In addition, they are so popular that new tools have come up to incorporate them into company web pages. Nowadays, they are already present in most of the important social platforms on the market.

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15 examples of advertising campaigns with influencers you must know

15 examples of advertising campaigns with influencers you must know. Today, influencers can offer many benefits to your brand by being part of your advertising campaign. In fact, influencer marketing has a lot of acceptance in large and small companies. Many of them, if not all, bet on it to make themselves known or maintain their status through social media. Next, you will see 15 examples of successful Influencer advertising campaigns. We promise that after this you will run to Instagram to find the best influencer for you.

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How much does it cost to advertise on Facebook (and how to lower its cost)?

How much does it cost to advertise on Facebook (and how to lower its cost)? Every day, all kinds of ads become famous, whether they’re paid or not. After all, they’re simple and beneficial when it comes to their use that the return on investment. That’s why, today, many companies are choosing to implement them within their strategies.

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