What are the best tools to venture into email marketing? Email marketing has been one of the most used digital marketing strategies since its inception. Far from being obsolete, as many believe, this tactic is ideal for communicating directly with your customers. After all, you can increase yourconversions and promote your products and services in a more personal way than with any other strategy.
That’s why in this blog, we will show you some of the best tools to start working on your email marketing strategy and boost your business without needing an expert.
Tools to start your email marketing strategies
Mailjet, Tools to venture into email marketing.
This is a tool that has become popular in recent years and already has users in over 150 countries. All of them need to solve their problems regarding the management of email marketing tactics.
Mailjet has a basic free plan for an unlimited number of contacts. However, what is limited is the number of emails that can be sent per day or month (200 and 6000 respectively). If you want to get a paid account to open your job possibilities, you can select to work with some plans starting at $9 a month with complete assistance at all times.
A tool with less than a year of existence, Easymailing stands out for how easy it is to use and its support in different languages. Besides, even if any company can use it, it’s aimed at SMEs, communications agencies, and entrepreneurs.
With this platform, you can send 2000 emails to up to 250 subscribers per month. If you want to increase these limitations, you can start working with paid plans of at least $14 per month. One of the most pleasant elements is the support they offer in different channels such as email, chat, and phone calls in other languages (Spanish and English).
Mailify, Tools to venture into email marketing.
A tool as complete as this couldn’t be left out of this list. With Mailify, you can manage your email marketing campaigns automation and send many SMS in bulk. Besides, it also includes an editor to design your campaigns to your liking. This includes newsletters, templates, and everything that is responsive design. Similarly, it allows you to use HD images and intelligent features such as Predictive Sending, Heatmap, Interval Sending, etc.
Its free version allows you to send up to 500 emails and import as many contacts as you want to expand your list. On the other hand, it’s available in many languages such as French, English, Spanish, Portuguese, German and Dutch. Besides, it also lets you integrate over 30 applications, including Google Analytics, WordPress, PrestaShop, etc.
Although this tool is new, it has gained many followers. Users give excellent opinions about it, and that is that with only the free plan, you can send up to 15,000 emails in a month to more than 2,500 users. Its database also offers many benefits for free accounts, but you can pay for plans starting at $9.85 per month if you want to expand it. These options also allow you to send bulk SMS and notifications
Benchmark, Tools to venture into email marketing.
A simple tool but attractive enough so that all your clients feel integrated when reading your emails. Benchmark allows you to customize each one of the emails and create new and fun email templates. Finally, you have eight languages available for advice and help if necessary.
Using the free plan, you can have up to 2,000 subscribers and send up to 14,000 emails per month. However, if you want to dabble in paid projects with advanced automation features and A / B testing, you can pay from $13 a month and start with your account.
Spirit Deals: Take Advantage of Lesser-Known Holidays.
Your customers’ inboxes tend to fill up with offers from thousands of other companies. Many take advantage of dates such as Black Friday, Christmas, and Mother’s Day to promote themselves. So, it’s logical that your business also wants to use these dates to profit or offer something new. However, why don’t you look at some other exciting and attractive festivities for your clients?
Spirit deal is a platform that takes advantage of these festivities. Its goal is to give your clients something special before they expect it. For example, instead of starting work on summer sales and offers, why don’t you offer some kind of fun holiday. For instance, something like World Smile Day or Soda Day. This can be a unique opportunity to provide your customer with an excuse to sell them something. As a result, you’ll increase your sales while making them feel special and involved in your brand.
We recommend understanding who your audience is before anything. After this, you can offer discounts or new materials for the dates they might like the most.
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