Learn how to use SEO to position yourself on Amazon. When it comes to the most popular marketplace in the world, it is impossible not to mention the giant Amazon. So, if you want to reach more clients and increase your sales, you must use SEO as your ally.
All who have an online store are related by the same common goal, which is to sell their products. That’s why knowing how to apply SEO to Amazon is the best choice you can make. Many elements will make your life easier when you decide to implement this tool in your business.
SEO belongs to the world of marketing, which seeks to reach the target audience to generate a more significant number of sales.
How to apply SEO to Amazon?
First things first, you must understand that there are a lot of people using SEO in this marketplace.
Thanks to it, they can achieve the positioning of their brand. As a result, this means that if you’ve been ignoring this tool, it’s time to stop.
Now, the time has come to learn all about it and include it in your strategies.
Similarly, if you haven’t started to sell your products on Amazon, you can start on the right foot by including SEO strategies at once. You must take advantage of this platform since it is the most visited e-commerce by those who prefer to buy online regardless of where they are in the world.
Why is it beneficial to sell your products on Amazon?
Today, many search engines adjust to the needs of each user. And although Google leads the way, these search engines are also efficient at finding everything from videos to popular products. For this reason, selling your products through Amazon is an excellent idea if you want to expand your business outside your website.
Amazon began as an online bookstore, but today, thanks to its evolution, it works as a very attractive eCommerce platform with millions of users. Best of all, Amazon has a range of products available to anyone who wants to buy online.
How has Amazon achieved so much growth? Because they have worked their goals in the right way. In other words, since its inception, its main focus has been increasing the trust of its clients. For this, they have avoided fraud and disappointments that could damage their credibility.
The number of searches for products on Amazon has been another factor in its favor. As a result, they are knowledgeable in consumer behavior and know how to keep meeting the expectations of each of them.
Think like your customers, Use SEO to position yourself on Amazon.
Understanding how your customers act during the purchase process until making the final decision will be a determining factor in increasing sales. For this reason, there will be nothing better than standing next to the user.
What do you do before buying a certain product? The safest thing is that before purchasing a product, you will search the web for all the information related to it. This is a point you must take into account, and in fact, it has been taken into account by Amazon.
Therefore, to know consumer behavior, Amazon has launched SEO actions. By doing this, it has positioned itself in the first places of Google, and it hasn’t fallen ever since. From the statistics, we can see that out of every 6 users who seek information on products for sale online, 4 use Amazon as a reference.
Amazon can bring many benefits to your brand.
Still haven’t made up your mind to sell your products on Amazon? You may be missing out on the opportunity to sell many of your products. Amazon has the power to give a lot of visibility to your brand, and in large part, it’s thanks to its potential market. For this reason, you can take advantage of this platform to position your offering and reach more customers.
Of course, due to the wide variety of products that are available in this marketplace, you must differentiate yourself from the competition.
How to use SEO to position your products on Amazon?
We have reached one of the most critical points in this post.
Now it’s time to learn how to use SEO to position yourself properly on Amazon. Just as you use marketing strategies to give your website a good positioning in search engines like Google, you must work on SEO to make your online store successful through Amazon. Therefore, you should know that Amazon has some criteria that you must respect and understand for better use of the platform:
Take into account the importance of SEO.
SEO on Amazon is more important than you can imagine, as it will be the best tool to be found in the middle of this large e-commerce. Besides, on Amazon, you can find exciting recommendations that you can also consider.
Design a differentiation strategy, Use SEO to position yourself on Amazon.
In this platform, having a good differentiation strategy is essential. The patterns used for rankings on Google are very different from those used for rankings on Amazon.
Understand your objectives.
To achieve this goal, you must begin to think not as the brand owner but as a buyer. This way, you will use an effective means for buyers to find your products quickly.
Now, how does Amazon work?
Before discovering how to position your products, you must understand how Amazon works to understand various factors.
You may handle some marketing strategies for your website to get more visibility in Google search results. However, you must understand that these strategies aren’t the same as those for Amazon. Generally, Google is used to search for information while Amazon is to sell.
For this reason, if you want to increase your sales on Amazon, you must constantly work on the conversion of your products. Amazon develops its positioning guided by the A9 algorithm to find the best products. This would be to place in the first place those products that can generate the most benefits for this platform.
What elements can interfere at this point? Prices are one of the characteristics that tend to be hidden, such as transport costs. This way, the product for sale will look more attractive, and you could use this trick for your brand.
Which products does the Amazon algorithm favour?
- The ones that generate more money for the marketplace.
- Those who leave a higher percentage of profits.
- Those who offer a more significant number of sales.
These details are essential to the consumer, as the best articles and promotions will be found on A9.
What are the SEO techniques you should apply on Amazon?
If you already know how Google carries out the positioning of your website, this point will be familiar to you. Like this search engine, you must also fill in all the requested fields on Amazon. This marketplace values those who structure their pages in the right way. So, the more detailed information you include about your products, the better.
Next, we’ll show you the techniques that you should apply on Amazon to improve your positioning and increase sales:
You must optimize your product’s title. In this sense, it should include brand, material, size, and color items.
Images, Use SEO to position yourself on Amazon.
For Amazon, using images is essential, and the larger they are (1000×1000 px.), the more beneficial it will be for you. Besides, this platform will be in charge of adapting the images for each view mode.
Your product’s description should be very detailed to allow the client to understand what they’re buying. Don’t forget to place every detail about the product for sale, no matter how minimal. In fact, in this section, you should take the opportunity to place the keywords of the product.
Positive reviews, Use SEO to position yourself on Amazon.
One of Amazon’s most valued elements is the users’ reviews and comments. The highest-rated products are the ones that sell the fastest.
It would help if you chose the correct category for your products; in this way, both your products and Amazon will benefit greatly.
Search terms, Use SEO to position yourself on Amazon.
The search terms must be well-chosen, but first, remember that this platform only provides you with 5 fields to fill in. That’s why you must determine which are the best keywords to place.
Offers and discounts.
Amazon values these actions very well. After all, since it’s its most relevant product, it will gain better positioning.
Amazon Fulfillment Account, Use SEO to position yourself on Amazon.
This cost usually makes your life easier when trying to make a profit on Amazon. Amazon will take care of the entire sales process by hiring this service. This includes storage, packaging, order preparation, transportation, and customer service.
These actions will help you with your positioning, thanks to their visibility. Besides, these practices may seem a bit difficult to carry out, but with hard work, you can achieve them.
N0w, if you cannot work on your positioning on Amazon, you can seek the help of experts.
Use the best keywords, Use SEO to position yourself on Amazon.
On both Google and Amazon, using keywords is a highly relevant topic. In the case of Amazon, before specifying your strategy, you should take into account the following details:
- You must put yourself in the shoes of your customers. This way, you’ll be able to specify which keywords they would use to search for your products.
- Your keywords must be clear. In other words, you must remember that this platform is available in many languages. Because of this, you must choose particular keywords to explain the description of your products concretely.
- Statistics will be a relevant point, so you should be aware of the search suggestions thrown by Amazon.
You can use some primary active tools to identify your main and secondary keywords. For example, you can use the following tools to be successful on Amazon:
- Keyword Tool for Amazon.
- Amazon keyword tools.
- Amazon autosuggests.
- Keyword tool for Amazon.
All of these tools have different functions. Because of this, you should try each of them to discover which one works best for you. This way, you’ll be able to get an efficient tool able to get the precise keywords for your brand.
Positive reviews are also crucial to Amazon.
User opinions are one of the most complex actions when working on SEO. Your goal should be to get positive comments to increase feedback.
How to do it?
- Offer good service and products so that they can add value to the customer.
- Follow up on customer reviews continuously.
- Offer discounts on the next purchase and a raffle to catch customers’ attention.
- Accompany your clients throughout the purchase process until the moment of the final decision.
- Respond to both positive and negative comments left by users to remain in good standing. In this case, you should face negative comments with serenity and appreciate positive opinions.
- Allow your clients to make comments easily. For this, you can leave a link that goes directly to the page or a text field.
- Create simple questions to ask your customers for feedback, such as, what did you think of our product? Or, would you recommend our product to a friend?
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