How do you position your website in Google Search?

How do you position your website in Google Search? What is SEO, also known as Search Engine Optimization? It is a strategy of optimisation for your website. Through SEO, you will improve your site’s ranking in the search engines and improve the UX (user experience) of the visitor. For this reason, sites with search engine optimisation take a higher percentage of the top pots in the search ranking index. Learn how to position your website in Google with the marketing and SEO experts of BluCactus.


How to position your website in Google? What should we do to improve the Web Positioning?


BluCactus - How do you position your website in Google Search? - Cellphone

  • The bbasicpracticalctive classification in Google is in 2 essentialntialkey elements:
  • Optimisation On-page SEO
  • Optimisation Off-page SEO


Although they are old concepts in the SEO world, there are many times in which these two elements are not implemented correctly. How to position your website within Google? Keep reading to learn more.


We’ll introduce you to the ten best strategic SEO factors to consider internally all optimizing your website. How to position your website in Google? If these ten factors are correctly executed, Google will undoubtedly reward your site.


They aren’t ordered, but they are all necessary to work effectively and efficiently optimize your website.


How to position your website in Google? Let’s begin introducing the 17 best strategic SEO factors to consider


1. User experience (UX)


It is the most critical factor that Google considers when deciding where to position a website in the SERPs (Search engine results page).


The user experience is a compendium of web design strategies to persuade users to stay on the site. Afterwards,  the objective is to retain them on the website for as long as possible and to have them interact with the site.


How does Google evaluate the quality of the user experience? 


BluCactus - How do you position your website in Google Search? - CellphoneGoogle uses a metric known as the clicks CTR (clickthrough rate) to measure the user’s experience before our site. The CTR or clickthrough rate is the number of clicks a link to our website receives in the SERP for every 100 times this link appears.


How to position your website in Google? When the CTR is high, that indicates to Google that our website is essential for users and, therefore, brings more relevant value to their searchers. This will give Google an incentive to improve our web positioning.


It is essential, without a doubt, to consider the design of a website. A company or designer can not ignore the different current devices. You can’t design your site exclusively for a home computer. Accessibility from a mobile device will significantly improve the user’s experience.


Therefore, a web design adapted to current electronic devices, such as tablets or smartphones, wibetbetteralise of yowebsiteUforrs will have many different osposdisposalavigathruwebsitee.


Another critical element of the UX is the loading speed. Imagine a visibly attractive site that appeals to visitors and loads quickly. You can convert those visitors into potential customers.


How to position your website in Google Search?, What factors must be considered when improving the UX?


The structure of the site, creating an experience that persuades your visitors to navigate the site and interact, and quality content are critical factors that result in the user having a pleasant experience.


All of the previous factors and more are very important. You must have a relevant and valuable website for your audience. We will find elements like loading speed, responsive design, colours, and web visualisation in the site structure.


2. Quality content


BluCactus - How do you position your website in Google Search? - CellphoneHow to position your website in Google? One of the most critical points is the user exwhich. This is to reach a good position publipublishingatedngd atindatingoriginal contentusefulll house rule rulesminesin your site’s place in the SERPs.


You must write to the user. Please write a good amount of text and give the expected value to the users, capturing their attention. They should be your priority.


Quality content is well-written, relevant and valuable and must guide the visitors through the site. Each part or paragraph must take the user to the next one. You continue like that until the visitor has read our entire Web, and thus the user’s desire to take action grows.


So, do not do things lightly. How to position your website in Google? Get the best quality content you can offer to your visitors. Why? The longer they stay on your website and interact with it, the rebound rate will decrease by increasing and improving our CTR. The longer a user lasts on your website and interacts with it, the better for Google.


How will the positioning be obtained?


BluCactus - How do you position your website in Google Search? - CellphoneGoogle’s web crawler will obtain SEO and positioning. Google will deduce the purpose of your web, providing a lot of essential and quality information to its users. 


That means that if your website tries to sell uniforms, add a lot of content about the subject to your website. Talk about the type of fabric (there are many types, and you should mention them all or most with an explanation), sizes of uniforms, colours, and buttons. This is part of the relevance that Google currently gives your site. Thanks to its new RankBrain change, which uses semantic content and synonyms.


Do not forget an old tip, “add the keyword in the content without exaggerating”; Google should see the keyword with which your site relates itself very naturally. Be careful, don’t use the keyword too many times, and avoid degrading the density of your site.


Remember that the density of keywords varies, but from 1% to 2% is the best.


3. Title tags H


BluCactus - How do you position your website in Google Search? - CellphoneSo far, this article has talked about keeping the user’s attention on your website and captivating them with quality content. Another significant factor, the key to your SEO success, is the titles of your website.


Creating unique titles and relevant descriptions are starting points for SEO success.


How to position your website StartrStarryathe titles with questions that make the reader think and want to continue reading. Maintaining the H1 and H2 architecture and including our keywords in these titles greatly value your content. 


If you add descriptions to the phrases or concepts that expand the information, try to answer your questions as clearly as possible.


4. How to position your website in Google Search?, This


BluCactus - How do you position your website in Google Search? - KeyboardThisthis iThisthis loosely related to keywords and the so-called “keyword density.”




Well, the more text you have, the more careful you should be. You should always add the keywords for which you are trying to position yourself in Google.


In a preferred range of no more than 1% to 3%, the text should be on keyboards. If the keywords are from the beginning of the text, they will have more relevance.



5.  Title of the objective / Description of the objective


BluCactus - How do you position your website in Google Search? - Meta DescriptionsThis is really what I call an “organic advertisement.” It’s different from Google Ads ads because the title and description of your website are part of the “ads that Google does not pay.” These will be seen in the search results. They’re the first interaction between your site and the client, again related to the User Experience (UX).


How to position your website in Google? Using “Discover, know, how or use numbers: 10 Tips, 3 points, eight factors, nine things, etc.” Always answer the questions users look for in titles and meta descriptions. Through this method, you will increase the CTR of your website and improve the number of clicks your website receives on the results.


The first interaction is between clicking on your website and entering it or forgetting it and looking for another site. It would help if you devoted yourself o creating titles and meta descriptions that comply with the objective of y our We, and b relevarelevance invanceinin thee SERthend Google.


6. Map of Links


BluCactus - How do you position your website in Google Search? - KeywordsLinking the pages of our site internally in an orderly and transparent way facilitates the work of the search engines.


The convenient thing is that each link that leads to articles, internal pages, or any other page should be a click away.


A “site map“, besides generating the options for your users, gives it to Google to indicate the internal pages with which your website counts so that they’re indexed.


This facilitates the tracking of Googlebot and accelerates the indexing of your website.



7. Establish that order within your site


For this reason, many uses “bread crumbs,” or bread crumbs, to tell the user where they are. This also guides the search engines. When implementing this, always try to find where visitors and search engines want to arrive. Always keep them one click away from the leading site.

8. Link keywords


BluCactus - How do you position your website in Google Search? - SEOPreviously, this was ignored internally on the web. However, now your address creates hyperlinks that might contain the keyword. It is essential to consider this both from your home page to an internal page and vice versa, it is necessary.


Remember that Google positions pages, not sites.


So imagine an internal page that you optimize. Then you do the job of building links.


You improve that page’s reputation througthattmethodthesetheseegetst,s betthisitions in Google.


The authority of that page will increase. Therefore, having a link to your main website will make your leading site acquire part of that authority.


The same happens from the main page to an internal one.


BluCactus - How do you position your website in Google Search? - AnalyticsTry not to use the “don’t follow” links to your internal pages. However, don’t overload the pages you want to position with many outbound links.


Try to ensure that the number of links outside the website does not exceed ten links, such as using Social Networks, which many sites have in their majority. The links to the internal pages of our Web do not negatively affect the positioning since the main domain also receives authority.


An excellent technique is linking the main page to an external page that is representative, meaningful, and with a significant DA and PA.


This page should be similar to yours; that’s talking about the same business niche as your company. This link should be “do follow.”



9. Images and Videos


Use keywords in the title and an alternative label on all images and videos used on the site. In addition to optimising the images you use on your website, do not forget to add the ALT tag that indicates the name, preferably with your keyword included.


Currently, many websites incorporate videos on their site, increasing the user’s time of permanence in it. This is a dangerous gambit. If your website is in slow accommodation and with little space, it will cause clients losses since users won’t visit it if it’s too slow. If your site because the page does not load or takes too long, you’ve failed.


10. Web analytics, How to use Google Analytics on my website?


BluCactus - How do you position your website in Google Search? - PicturesFinally, after doing all the above, follow-up with methodical analysis- Ising Google tools is essential. Among those you can use are Google Analytics and Google Search Console.


It is recommended that whenever you have made the above points, measure the effort of your work and review the visits, the time of the stay, the place of origin, etc. You can do this with tools that provide this data and help you make decisions or guide your marketing.


A strategy where a more significant presence of users is required.


It is better to leave this analysis to those who have been entrusted with the task of these ten key SEO factors. Each month, the employee in charge of the SEO or independent agency you hire should keep you informed about the development of their work.


It will help if you also talk to them about how it is improving and increasing your visits and conversions on your website.


11. Get High-Quality Links


BluCactus - How do you position your website in Google Search? - CellphoneAccording to the research done by Spark, a content marketing and creation tool, backlinks are the number 1 ranking factor on Google. Excellent eotoour site or content, you cannot think of organising on top of Google. 


So, always ensure that you build high-quality links from authority websites that will take your website to the next level. A link will not only help you position your site on Google, but it will also help you build your authority, drive referral traffic and grow your site. 


Following are some of the simplest techniques that you make links. 


  • Guest posting
  • Article submission
  • Profile links
  • Link exchange only with relevant domains


Always try to focus on making contextual or editorial links. These links are most valuable and will skyrocket your ranking on the website in no time. 


12. Updated your content


BluCactus - How do you position your website in Google Search? - KeywordsBluCactessentialiala form ion you like to read outdated information on the web? No, right?


How can you expect your blog or website readers to get satisfied with the obsolete information floating on your site? 


Not updating your content for more than six months might get your site de-ranked by Google, or you may lose some organic traffic. To get rid of this situation, you need to update your old content regularly. 


Check the content you uploaded eight months back and determine what information needs to be updated or changed. Updating will ensure Google and your readers that your website is fresh, unique, and up-to-date with the most unique and new information. 


13. Improve the speed of your site


BluCactus - How do you position your website in Google Search? - KeywordsWhether you agree with us or not, the website’s speed is now a ranking factor, and Google has made this official in its webmaster guidelines.


Today, you’ll hardly come across a website that does not load in under 4 or 3 seconds. 


Google is always focusing on giving the best experience to its users. And for this, they have taken website speed very seriously. Most websites ranking on the first of Google get quickly loainloginunder 3 seconds. So, make sure that your site is site reasonably good. 


Fast loading website will not only help you in getting better rankings on Google, but it will also improve your conversion rate. 



14. Secure your website


BluCactus - How do you position your website in Google Search? - KeywordsBlucactus – website security next on this list is the security of your website. This is another ranking factor that Google made official in 2014.


Before 2014, only eCommerce websites enabled SSL on their site. After 2014, Google made it mandatory for all kinds of websites to have an SSL certificate.


So, ensure your website is secure with SSL or TSL certificate. Contact your hosting provider to get one free SSL from the Cloudflare network. 


By having an SSL certificate enabled, you’ll increase your site’s trust, credibility, and authority. This will also help you in improving your conversion rate. 


15. Create long content


BluCactus - How do you position your website in Google Search? - KeywordsGone are the days when the content of 500 words could rank on Google.


SERP has become more dynamic today, and Google focuses on giving its users the best information. 


So, to win Google’s trust and that of your users, create long content. Generally, the length of your content should be more than 2000+ words. 


No, you don’t need to write a book of 10,000 words or anything like that. Whatever content you create should be readable and informative and add value to the readers. 




16. Avoid spammy techniques


BluCactus - How do you position your website in Google Search? - LaptopBluCactus – a computer witcriticalnt information takes time. It is earned media and not paid media.


Generally, it takes six months to see visible efforts from your SEO campaigns. But some bloggers, web admins, and SEO experts lack patience and start manipulating search engine bots. 


They start opting for harmful SEO practices, which is against the guidelines of Google. Such techniques would give you good rankings in the short term, but in a long time, they will not help you out. 


So, ensure you avoid spammy techniques and follow the most genuine and ethical SEO practices to get the best results. 


17. Have patience 


We already mentioned that SEO is not a paid media. It is earned. Getting results from SEO takes time. It generally takes around months to 1 year to get positive results from SEO. So, SEO is not your cup of tea if you don’t have patience. 


It would help if you then tried your hands on paid media. But if you have patience, you’ll surely see positive results from your SEO campaign. It orders to do so. You must maintain consistency on your off-page, on-page, and other SEO tasks. 


What are the different levels of SEO?


BluCactus - How do you position your website in Google Search? - KeywordsNowadays, the way your page is optimized is the most important criterion for SEO.


These are the factors that can affect your visibility in search engines.


1. The quality of the content:


  • BluCactus – Position your website in Google
  • Good quality content is now essential for your SEO.
  • If Internet users appreciate your articles, this means to Google that your content is worthy of interest.
  • Therefore, it will be considered a guarantee of authority and trust.



2. How to position your website in Google Search? Keyword in the title


How to position your website on Google? The title is one of the most important signals of relevance for a search engine.


It is intended to give the most accurate description of the contents of the pages.


Search engines use it to display the title of your page in search results. That is why it is essential to integrate (ideally at the beginning) in this tag the keywords in which you want to place your page.


BluCactus - How do you position your website in Google Search? - Keywords

3. The H1 tag


The H1 tag is another relevant factor, which serves as a description of the content of the pages. Despite an ongoing discussion about its importance, it is always a good idea to include your keyword in an H1 tag on a page, as long as this tag is unique.


4. The Meta description


The importance of the meta description tag is often discussed in SEO circles. However, getting more user clicks on the search results pages is still relevant.


BluCactus - Google takes into account the presence of the keyword - Keywords

5. The recurrence of the keyword in the content.


The density of keywords is an essential factor in effectively positioning your page in Google search engines. Be careful, however, not to over-optimize. It would help if youfouyofound correct the balance of keyword density in your content by also varying when using synonyms.


6. The lexical field of the content, Position your website in Google Search.


The lexical field represents today a vital part of the positioning criteria. Your content must be the most semantically related to your primary keyword.


BluCactus - Google takes into account the presence of the keyword - Laptop

7. The length of the content, Position your website in Google Search.


Internet users always want to know more and will not be satisfied with the basic information. It makes sense that the longer the content, the more possibilities it will have to cover all aspects of a topic.


Google considers these criteria and favours the total pages.


8. Unique content


  • Do not have a duplicate content copy of all or part of other content, either within your site or from other sources of external content.
  • Many websites are penalised by search engines due to a large number of duplicate pages.
  • Make sure you have unique and original content for each of your pages.


BluCactus - Google takes into account the presence of the keyword - Internal Links

9. The canonical beacon, Position your website in Google Search.


Sometimes, having two URLs with similar content is inevitable.


One of the ways to prevent this from becoming a duplicate content problem is to use a canonical tag on your site.


This tag does one simple thing: it tells Google that one URL is equivalent to another and between all these pages whose content is very similar. We must consider in the search results that only this canonical URL will appear.



BluCactus - Google takes into account the presence of the keyword - Laptop

10. How to position your website in Google Search? Optimization of the image


  • It is not only the text that should be optimized on one page but also the other details.
  • Images, for example, can send signals of relevance to search engines through their label, title, and alternative description.
  • It is also an excellent way to position yourself in Google Images.


11. The freshness of the content, Position your website in Google Search.


Google’s algorithm prefers regularly updated content.


This does not mean that you have to edit your pages all the time, but doing a minor update from time to time is not bad.


BluCactus - Google takes into account the presence of the keyword - Business

12. Outgoing links, Position your website in Google Search.


Outbound links to external content with high authority send trusted signals to search engines. Make your links so your visitors want to learn more about a topic.


In addition, one study showed that outbound links impacted Search Engine Positioning Services.


However, having too many outgoing links can drastically decrease the PageRank of your page.



BluCactus - Google takes into account the presence of the keyword - Keywords

13. How to position your website in Google Search? Internal links


Thanks to its internal links, you can interconnect pages of your site to create synergies.


Internal links play an essential role in SEO since they allow the home page’s popularity to be transferred to deeper pages. Still, they also increase the PageRank of the strategic pages through the “content link.”


14. Keyword in the URL, Position your website in Google Search.


How to position your website in Google? The domain names that contain precisely the keywords, called “Exact Match Domains,” were trendy at the beginning of the Internet age. Why? Because the search engines favoured them in their results.


Fortunately, this is no longer the case today.


However, Google takes into account the presence of the keyword selected in the URL, but this criterion affects SEO positioning very little. Still, it can give a slight boost in case of solid competition.


How to position your website in Google Search? Conclusion


BluCactus - Ken SchrenkThe job of positionincommonrvices is commoncommonnnersommonems.


How do set up set aspects are at stake, and it does not consist merely of filling?


The keyword tag.tagcThe pityityity of the content and the semantic density are vital pieces. If you need the support of a digital marketing team and professional SEO positioning, BluCactus has everything your business needs.


  • Do you know what you need now?
  • You need to contact us to get this awe-inspiring experience. Your business is worth the best.
  • We’d love to hear from you!
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