Email marketing tips for medical clinics. If, until now, you had thought that no strategy could exist for medical clinics to keep their patients organised and informed, it is because you did not know about email marketing. This tool works as a database, and in it, you can add your patients and some of their interests.
Likewise, so that this database of medical clinics can increase, the secret is to capture patient by patient to increase sales. How is that possible? The first step is to capture as much information as possible from your current patients. And data from those you consider to be potential patients.
Also, to make successful use of email marketing in health, in this post, we will give you other recommendations that cannot go unnoticed by medical clinics.
Email marketing for medical clinics
Nobody has said that capturing information from your patients is easy. However, there are specific strategies to do it. And in this case, we are referring to email marketing for medical clinics.
In addition to helping you capture this information from your patients, this tool allows you to keep them informed about promotions or discounts that may be available at your clinic. Also, it is an excellent channel to inform about news in this sector and redirect them to your website. This way, you can remind them that your clinic’s service is unique.
What are you waiting for if you don’t have a website yet?
The truth is that email marketing has its benefits for medical clinics:
- It allows a clearer and easier conversation with your patients.
- You can target your message to a specific group of patients.
- You can schedule messages in advance.
How to use e-mail marketing in your medical marketing strategy?
If you want to make good use of email marketing for practices, consider the tips that we will provide below:
Comply with data protection law.
Although you can communicate with your patients through email, you must first consider some security measures. Before you start communicating with your patients, we recommend that you make them aware of the risks of sending health-related information through this means. And, of course, you should get them to subscribe first before you send an email.
Many email applications send messages through a 100% secure channel.
Do the segmentation of the campaigns.
We can say that this is one of the essential points to making good use of email marketing.
You must consider that your patients will be of different ages, social groups, health problems, and other personal situations.
By having an organized database, you will be able to get to know your patients better. And segment the information obtained from each of them to understand what content to send and that will be appreciated.
These campaigns, aimed at a specific target, manage to achieve a higher uptake by their patients. Consequently, they will feel more satisfied when they feel that they are receiving personalized attention. Which will become many benefits for your medical clinic.
Work for a Good Feedback, Email Marketing Tips for Medical Clinics.
If there is one thing you should know, it is that patients like to feel cared for during and after the consultation. Therefore, it is not in your clinic’s interest to have a consultation end when the patient leaves your office. Ideally, a long-term patient-doctor relationship should continue.
Indeed, through email marketing, you have the opportunity to schedule an email to be sent every 24 or 48 hours. In this way, you can thank them for choosing your practice and wish them a speedy improvement with their treatment.
Likewise, you can also add a satisfaction survey to take full advantage of this tool.
To find out the patient’s opinions regarding the clinic and how their experience was from when they entered until they left this place.
Remember, this is a valuable source of information.
The idea of an email marketing campaign in health is to be able to add value to current patients. And capture the interest of potential patients. Similarly, by making good use of this tool, you can achieve a higher loyalty rate.
In this case, in addition to making promotions, you must show the facilities of the clinics, the innovations, the service provided, and other elements.
However, you can showcase your active clinic staff to better connect with your patients. Thus, there may be closer contact. Because patients will know who will attend to them once they arrive for consultation.
Email marketing can also be used to publicize the doctor’s experience and other matters that have to be disclosed at critical times. The information you want to give reaches a greater number of targets.
Include healthy tips, Email Marketing Tips for Medical Clinics.
Regardless of your practice, the important thing is that you have a speciality in the health sector.
This means that you can get a lot out of email marketing because you can start sending emails with healthy and prevention tips. With this information, you can make recipients feel your professional concern.
Likewise, we will give you some important advice for optimizing your campaigns. Carry out the preparation of a monthly calendar to add commemorative dates and dates related to health in general or to your field.
This is a topic that will serve to send emails with advice that can help with prevention and treatment.
Analyze your patients, Email Marketing Tips for Medical Clinics.
When giving consultation, it is necessary to be aware that there are two types of patients. First, there is the usual patient, that is, the one who has to return to continue with a specific treatment. And secondly, there are the patients who will only go once and never come back.
With group number one, communication is more accessible. Because you can schedule emails in advance to remind them of the date of their next appointment. It can be more complicated with the second group, although you can also program a campaign to invite them to revisit the clinic. And if they come back, you can capture them again.
Did you like this post?
Keeping your patients informed with the latest news in health, or thanking them for preferring your office or clinic, are actions that you can carry out through email marketing in health. You can provide a link for them to leave their comment in a thank you message.
If you are interested in using this tool to communicate better with your patients. At BluCactus, we have experts in email marketing to create a campaign that suits your needs.
In this way, you will maintain the trust of your current patients, reach your potential patients, and your services will be more requested.
To stay up to date with everything related to digital marketing, we invite you to subscribe to our monthly newsletter.